Ethics morality morals Find the right word. ˈ iː θ oʊ s is a Greek word meaning character that is used to describe the guiding beliefs or ideals that characterize a community nation or ideology. Growth Mindset On Twitter Comedy Writing Rhetorical Analysis Persuasive Writing Ethos ˈ iː θ ɒ s or US. . Be real its essential that the brand values you put forth are those that your customer genuinely wants. Get a clear definition of what logos is through logos examples. Make sure your argument is persuasive by learning the three modes of persuasionethos pathos and logosand how to effectively use them in communication. Pathos or the appeal to emotion means to persuade an audience by purposely. Logos appeals to the audiences reason building up logical arguments. The definition of ethos in literature is an argument based on the ethics or credibility of the person making the argument. Define ethos in literature. As